My Favorite Headlines
My career has been built on a foundation of copywriting. These are some of my favorites. (Updated December 2018)
Amazon Prime Copy Style
"Alexa, what is Prime Photos?"
Microsoft Office: Creating Overachievers
Creating content to help improve Office power users' writing skills.
#BKD4aDay from Sprint
Developed a social sweepstakes involving Kevin Durant to drive new users
Customer Relationship Marketing requires creativity on a tight deadline.
Amazon Prime & The Washington Post
Crafting the customer journey behind a new subscription incentive.
Amazon Prime Same-Day Delivery
“The wait is over.” In 2015, Free Same-Day shipping was introduced. How quaint!
Microsoft Cloud & Enterprise
An exercise in A/B testing mass quantities of social and display copy.
Amazon Social Media Homepage Takeover: Case Study
Taking creative control of the most valuable homepage on the internet.
Microsoft Surface Case Study
An in-depth look at how the Kansas City Royals reinvented their talent evaluations and won a World Series championship.